The Science Behind the Perfect Headline

David Ogilvy, the father of advertising, understood the importance of a great headline. He once said, “On the average, five times as many people read the headline as read the body copy.” With the shear number of ads we encounter throughout the day, our minds are wired to filter out the noise. Whether by tuning […]

How to Write Killer Copy in 3 Easy Steps

As TJA’s junior copywriter, it’s probably important that I actually know how to write well. Showing up to work every day to brainstorm clever one-liners and craft quippy sentences is truly a dream come true. They say that creatives have “fun jobs”, and they’d be right. However, copywriting isn’t always a walk in the park. […]