Center of attention.
TJA had the opportunity to treat Travel Costa Mesa to a full-on brand refresh. The goal was to capture the city’s vibrant energy and translate its world-class culture, cuisine, shopping and accommodations into a younger, more enticing identity.
Reimagining their existing logo and brand standards, TJA modernized the look and feel of Travel Costa Mesa to create an engaging visual presence. That new take on the brand came to life in a campaign highlighting the variety of ways visitors can spend their time in Costa Mesa, from chowing down on IG-worthy eats to chilling out at a skate park. The possibilities seem limitless as well as manageable; visitors can curate a trip that suits their interests and tastes, as well as fit it all into their itinerary.
Three 2019 Marcom Awards
2019 Addy Award—Bronze: Branded Content & Entertainment
2019 US Travel Association—Destiny Award: Branding and Integrated Marketing Campaign | "Split Decisions" Campaign
2019 US Travel Association—Destiny Award: People's Choice | "Split Decisions" Campaign