The James Agency had the opportunity to treat Travel Costa Mesa to a full-on brand refresh. The goal was to capture the city’s vibrant energy and translate its world-class culture, cuisine, shopping and accommodations into a younger, more enticing identity.
Reimagining their existing logo and brand standards, TJA modernized the look and feel of Travel Costa Mesa to create an engaging visual presence. That new take on the brand came to life in a campaign highlighting the variety of ways visitors can spend their time in Costa Mesa, from chowing down on IG-worthy eats to chilling out at a skate park. The possibilities seem limitless as well as manageable; visitors can curate a trip that suits their interests and tastes, as well as fit it all into their itinerary.
3 2019 Marcom Award Platinum-Brand Refresh Winner
2019 Addy Award
Branded Content & Entertainment