As a Certified B Corp, MIXT leads with purpose. To align with the brand, TJA created an activation that fed both hearts and appetites. Enter Free Salad Day. Partnering with nonprofit Blue Watermelon Project, guests were invited to donate any amount to support food access and education for students in exchange for a free salad of their choice. The result: 654 guests, meaningful community impact, and fresh exposure to MIXT’s values-driven audience. Supported by high-impression media placements and curated influencer and concierge events, the campaign delivered a strategy as thoughtful as it was craveable.
