Influence, Profit, Repeat.

Forging a new path in the beauty industry isn’t easy, but it feels great and looks sharp. When Dazzle Dry engaged TJA to develop its affiliate program, we took the opportunity to be as disruptive, bold and ambitious as these beauty professionals. With an obvious wordplay at its heart, Nailblazers is a name that drips with confidence and ambition. This name also pairs well with Dazzle Dry’s innovative product line—one that is unique and fresh in its technology. With this name behind its affiliate program, Dazzle Dry’s Nailblazers can dive headfirst into their individual crafts, advocate for products they care about and feel a surge of bravery every day.




Strategy, Creative, Web Development, Social Media


Want in on the action?

We will create amazing results for you, too. Just say the word.

Treat that fear of missing out.

Join our email list.

The latest in marketing news delivered in a bite-size monthly email.

Veronique James


Veronique founded The James Agency (TJA) in 2005 with the goal of creating an agency focused on open communication and transparency with clients and employees. Today, the award-winning, integrated agency specializes in consumer advertising, public relations and digital and continues to exemplify Veronique’s original vision.

Veronique and her team collaborate to produce creatively-fueled, results-driven campaigns that help clients achieve their goals and positively impact their bottom line. Under Veronique’s direction, TJA has been honored with numerous industry and culture awards, including being named to the Inc. 5000 and Entrepreneur Top Company Cultures lists.

Actively involved in the community, Veronique is currently a member of Entrepreneur’s Organization, Arizona Chapter. She served as the organization’s third female president in 2017/2018. She has received numerous accolades for her leadership, entrepreneurship and community involvement.

Veronique is originally from Southern California and graduated with a BFA in Visual Communication from the University of Arizona.

Back to Team Page