Portico

Belgravia Group’s Arizona Debut

Portico

Belgravia Group’s Arizona Debut

Planting Desert Roots

With a legacy of excellence spanning more than 75 years, Belgravia Group redefined luxury living from Chicago’s skyline to Scottsdale’s landscapes. For Portico, their debut Arizona community, Belgravia enlisted The James Agency to lead the launch. By strategically positioning Belgravia as a premier developer, we captivated interest of desert dwellers and secured full occupancy even before construction was completed.

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Public Relations, Paid Media, Photography & Video, Social Media Content Development

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Establishing Their Mark

Through meticulous PR and media campaigns, we spotlighted Portico’s bespoke living experience, generating significant buzz in Scottsdale. We wove every detail into our narrative, from the serenity of the McDowell Mountains to the allure of a private, gated community. Through intentional visual content and tailored messaging, we cultivated deep community engagement and provided prospective residents with a glimpse of their future lifestyle.

Sell-Out Success

This project was a remarkable success. Our efforts resulted in 59 PR placements, 48.5 million impressions, 54 tours scheduled, 589 brochure downloads, and 19,000 landing page views. This integrated approach propelled Portico to 100% occupancy—all while construction was still underway—exceeding sales targets and solidifying Belgravia Group’s presence in Arizona’s luxury real estate market. As a result of this success, TJA is now launching a second luxury community with Belgravia Group.

Discover a new way of desert living at porticocondos.com.