The carnival industry is steeped in tradition, but misconceptions about safety and quality remain at the forefront. RCS needed a strategic approach to highlight its commitment to excellence while reinforcing its reputation with existing partners. We developed a top-down marketing plan focusing on the company’s key differentiators: innovation, beauty, safety, industry experience and training. The impact of the process sparked long-term momentum and equipped RCS with a detailed marketing blueprint rooted in clarity, consistency and strategy. Following our Stratagem process, RCS chose to continue its journey with The James Agency through a Public Relations, Organic Social and Creative retainer — while also engaging additional services for related entities, including The Dream Wheel and Skyviews Miami.