When Ray Cammack Shows, Inc. (RCS), a legacy leader in carnival entertainment, needed a fresh perspective on its brand, it came to us. With a history rooted in safety, innovation and guest satisfaction, RCS wanted to ensure its marketing lived up to the quality of its midway experience.
Through Stratagem, TJA’s discovery, consultation and immersion process, we developed a full-scale strategic roadmap to help RCS align its messaging, visuals and digital presence with its brand values. From uncovering missed opportunities to redefining its differentiators, we delivered clarity and direction for changes to make across every marketing touchpoint.
