Arizona Biltmore designed their restaurant Renata’s Hearth to embody a legendary woman—the mysterious reincarnation of a bold and creative person who lived vibrantly beyond the rules. Armed with a strong brand and unique vision, TJA was tasked with bringing this Latin restaurant experience to life.

We proudly crafted a marketing campaign that involved a meticulous social media strategy (both paid and organic social) and a wide array of public relations endeavors. Balancing the restaurant’s fresh, evolving message with the weight of Arizona Biltmore’s legacy was challenging—but resulted in a sultry, intriguing aesthetic that opened to wild success in the Valley.