Bringing a legend to life.
Arizona Biltmore designed their restaurant Renataโs Hearth to embody a legendary womanโthe mysterious reincarnation of a bold and creative person who lived vibrantly beyond the rules. Armed with a strong brand and unique vision, TJA was tasked with bringing this Latin restaurant experience to life.
We proudly crafted a marketing campaign that involved a meticulous social media strategy (both paid and organic social) and a wide array of public relations endeavors. Balancing the restaurantโs fresh, evolving message with the weight of Arizona Biltmoreโs legacy was challengingโbut resulted in a sultry, intriguing aesthetic that opened to wild success in the Valley.
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