Bringing a legend to life.

Arizona Biltmore designed their restaurant Renata’s Hearth to embody a legendary woman—the mysterious reincarnation of a bold and creative person who lived vibrantly beyond the rules. Armed with a strong brand and unique vision, TJA was tasked with bringing this Latin restaurant experience to life.

We proudly crafted a marketing campaign that involved a meticulous social media strategy (both paid and organic social) and a wide array of public relations endeavors. Balancing the restaurant’s fresh, evolving message with the weight of Arizona Biltmore’s legacy was challenging—but resulted in a sultry, intriguing aesthetic that opened to wild success in the Valley.




Strategy, Media Strategy & Buying, Creative, Public Relations, Social Media, Influencer Relations, Event Planning


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Veronique James


Veronique founded The James Agency (TJA) in 2005 with the goal of creating an agency focused on open communication and transparency with clients and employees. Today, the award-winning, integrated agency specializes in consumer advertising, public relations and digital and continues to exemplify Veronique’s original vision.

Veronique and her team collaborate to produce creatively-fueled, results-driven campaigns that help clients achieve their goals and positively impact their bottom line. Under Veronique’s direction, TJA has been honored with numerous industry and culture awards, including being named to the Inc. 5000 and Entrepreneur Top Company Cultures lists.

Actively involved in the community, Veronique is currently a member of Entrepreneur’s Organization, Arizona Chapter. She served as the organization’s third female president in 2017/2018. She has received numerous accolades for her leadership, entrepreneurship and community involvement.

Veronique is originally from Southern California and graduated with a BFA in Visual Communication from the University of Arizona.

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