Badass Brew Branding.
As craft beer industry was on the brink of mainstream popularity, we decided to give it the bird. With a decade of canning proprietary Southwestern Style Ales under their belt, SanTan Brewing Company needed to raise above the clutter. The brand was rooted in DIY, punk ethics and knew what got them to where they were wouldn't take them into the future. That's where TJA came in.
We partnered with SanTan Brewing Company to elevate their identity with a proverbial facelift all while retaining a decade of brand equity. Their whimsical Phoenix logo needed some attitude, so we made sure the bird really packs a punch.
The Can with a Plan.
TJA went on a mouthwatering social media journey to dip into 6 of Fox Restaurant Concepts most beloved brands; The Henry, Fly Bye, Flower Child, Blanco, Culinary Dropout and Doughbird. Through social media management and creative photo and video, we've brought the brand's communities together to create a close-knit connection between the brands and their customers.
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