SanTan Brewing Company

Give Beer the Bird

SanTan Brewing Company

Give Beer the Bird

Badass Brew Branding.

As craft beer industry was on the brink of mainstream popularity, we decided to give it the bird. With a decade of canning proprietary Southwestern Style Ales under their belt, SanTan Brewing Company needed to raise above the clutter. The brand was rooted in DIY, punk ethics and knew what got them to where they were wouldn’t take them into the future. That’s where TJA came in. We partnered with SanTan Brewing Company to elevate their identity with a proverbial facelift all while retaining a decade of brand equity. Their whimsical Phoenix logo needed some attitude, so we made sure the bird really packs a punch.

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Brand Development, Product Design

The Can with a Plan.

Along with their logo, SanTan was defined by their colorful cans. The problem: they were disjointed. We stepped in to create a modular system for their can designs and tap handles to maximize brand recognition and capture the attention of hopheads browsing brews, all while retaining the original essence and energy.

Visit santanbrewery.com

Southwestern Style Ales crafted for Arizona, brewed for you.

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TJA went on a mouthwatering social media journey to dip into 6 of Fox Restaurant Concepts most beloved brands; The Henry, Fly Bye, Flower Child, Blanco, Culinary Dropout and Doughbird. Through social media management and creative photo and video, we've brought the brand's communities together to create a close-knit connection between the brands and their customers.

Social Media, Video, Photography

NEW BUSINESS

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Give Beer the Bird