Top Trumps USA, building on the success with the MONOPOLY: Scottsdale Edition, engaged TJA for the announcement and launch of MONOPOLY: Tucson Edition. The initial announcement aimed to generate buzz among Tucson’s businesses and public about the new game, focusing on engaging local entities for potential inclusion on the game board. For the launch, Top Trumps adopted a novel approach by collaborating with the historic Hotel Congress for a public event, aimed at driving attendance for the board’s reveal and sale, differing from the traditional, media-only events. This strategic shift aimed to maximize community involvement and immediate product availability.
The announcement and launch of MONOPOLY: Tucson Edition by Top Trumps USA achieved significant media traction and public engagement. Garnering extensive coverage across all major media outlets, including radio, online, print, TV, and blogs, the game’s roll-out captivated a combined audience of nearly 5 million.
