Travel Costa Mesa

We’ve Got Good Taste

Travel Costa Mesa

We’ve Got Good Taste

Sunny Skies, Partnership Ties

When Travel Costa Mesa needed a fresh campaign to capture the city’s irresistible charm, they turned to us. Since 2017, we’ve infused our partnership with our full creative force, showcasing the beach, dining, shopping and arts scene Costa Mesa is known for. For “We’ve Got Good Taste,” we amped up the energy with bold video spots to eye-catching designs, spreading the buzz about this can’t-miss destination across web, social and paid ads. And, as always, it was an absolute blast.

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Design, Creative Concepting, Development & Production, Video & Photo

Coastal Charm, Creative Collaboration

This project gave us a lot to play with. Capturing the lively Costa Mesa locale in static design is no easy feat, but our designers  rose to the occasion, creating visually stunning assets that made the city shine. For the video production, we stepped away  from our usual music-driven lifestyle footage and embraced a dialogue-heavy approach, scripting and shooting lines that flowed from one scene to the next. With one of our biggest production crews, we traveled to Costa Mesa’s hotspots, showcasing the  city in all its glory.

Eager to visit Costa Mesa? Check it out at www.travelcostamesa.com

Good Taste, Great Results

The resulting suite of visuals captures the essence of Costa Mesa and aligns with the city’s identity. Our vibrant creative is flooding feeds and resonating with target audiences, garnering 14.3 million impressions and 74,000 landing page visits over a 4-month time period. This project underscored the importance of thorough planning and adaptability in large-scale productions. Our success came from our ability to pivot when challenges arose, maintain strong coordination among partners, and stay true to our creative vision. After all, the best campaigns are built on a strong narrative and seamless collaboration.

Explore more of our transformative work at www.thejamesagency.com

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Black Desert Resort

When Black Desert Resort prepared to debut its luxury soon-to-be hotspot in St. George, Utah, it faced a unique challenge—opening amidst ongoing construction while hosting a prestigious PGA event. To balance transparency with high-end expectations, TJA was engaged to launch a “Preview” campaign that set the tone for a first-class experience.

Market Research & Persona Development, Strategic Planning, Creative Concepting & Design, Messaging & Copy Development, Media Planning & Buying, Print & Vendor Management, Email Design & Development, Video Production & Direction, Presentation & Sales Support

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We’ve Got Good Taste