When Travel Costa Mesa needed a fresh campaign to capture the city’s irresistible charm, they turned to us. Since 2017, we’ve infused our partnership with our full creative force, showcasing the beach, dining, shopping and arts scene Costa Mesa is known for. For “We’ve Got Good Taste,” we amped up the energy with bold video spots to eye-catching designs, spreading the buzz about this can’t-miss destination across web, social and paid ads. And, as always, it was an absolute blast.
This project gave us a lot to play with. Capturing the lively Costa Mesa locale in static design is no easy feat, but our designers rose to the occasion, creating visually stunning assets that made the city shine. For the video production, we stepped away from our usual music-driven lifestyle footage and embraced a dialogue-heavy approach, scripting and shooting lines that flowed from one scene to the next. With one of our biggest production crews, we traveled to Costa Mesa’s hotspots, showcasing the city in all its glory.
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