USA Pickleball

Serving Up Success

USA Pickleball

Serving Up Success

Rallying Together

Pickleball is the sport sparking a national craze, and USA Pickleball (USAP) needed a brand that could keep pace with that explosive growth. As the governing body of this high-energy sport, USAP wanted to elevate their campaign vision and enhance their brand presence. Enter The James Agency—where we served up creative solutions that matched the sports dynamism and aced the client’s vision.

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Video Editing, Brand Messaging & Identity, Graphic Design, Animation, Communications & Strategy

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Strategic Moves

Our longstanding partnership with USAP has been nothing short of exhilarating. We designed standout logos for marquee events like the USA Pickleball Biofreeze National Championships, Select Series, Golden Ticket Tournament and Pickleball Serves, each reflecting the sport’s vibrant spirit. But our impact extended beyond visuals. Our landing pages and email designs weren’t just functional—they were strategically crafted to engage, excite and maximize awareness. We employed game-changing editing techniques and cinematic flair for campaign videos to capture pickleball’s fast-paced thrill, keeping viewers hooked from start to finish.

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That’s a W

Building a cohesive brand narrative for USAP went beyond words—it was about creating a story that resonates deeply with audiences everywhere.

Our messaging suite laid a solid foundation, reflecting USAP’s mission and energizing their campaigns. The strategic rollout of new membership tiers was executed with precision, featuring phased launches and targeted messaging through email, social media, and press releases—each designed to build anticipation and drive engagement. Our video content vividly captured the thrill of pickleball and was recognized with a Viddy Awards 2024 Platinum Winner accolade, among other honors.

From our creative efforts to our award-winning video production and expert strategy, our work ensured impactful results. It generated a substantial buzz with every campaign, reinforcing USAP’s brand presence and keeping the excitement of pickleball front and center.

Explore more of our transformative work at thejamesagency.com

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The Workshop Pilates

When The Workshop Pilates, one of the Phoenix area’s top fitness studios, came to TJA to amplify the news of its latest opening, our team was ready to flex its PR muscles.

The Workshop Pilates was set to debut its heated mat pilates concept—the first of its kind in the Valley to introduce infrared red light technology—inside the historic Arcadia space that once housed the beloved but defunct Madison Improvement Club.

The Workshop wanted pilates enthusiasts to break a sweat with excitement, and they knew exactly which agency to call to start the PR workout. By leveraging our solid media and influencer relationships, the media buzz was massive for this 60-day PR blitz!

Public Relations, Influencer Relations

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Serving Up Success