YC's Mongolian Grill

YC’s Mongolian Grill is Arizona’s go-to eatery for noodles and custom made-to-order stir fry. So when owner Geoff Stanisic came to us needing public relations support to launch its brand-new Scottsdale location, we dug out our chopsticks and started grilling up some great ideas.

TJA’s PR team secured 27 media hits in 45 days. We pitched the story of the “YC’s Way,” where no corners are cut and the food is fresh, leading to a successful free stir fry day and some very happy stir-fry lovers. We executed a successful campaign and brought innovative PR ideas to the table. (Literally!) In total, TJA’s PR efforts reached an audience of 101,390,258 with a total publicity value of $3,343,894. If anyone needs us, we’ll be here stirring up similar sizzlin’ results for our clients.