Through Stratagem, creative and paid media, we boosted fundraising performance and revenue for A New Leaf. Amid federal funding cuts across the nonprofit sector, the brand needed to reevaluate its marketing to grow its donor base. Our content team collected and analyzed first and third party data to develop strategic positioning and personas. We then created three paid media campaigns: Turn Pain Into Promise, Home is Where Their Start is and Turn Your Tax Dollars Into… Our efforts strengthened donor acquisition, refined messaging, and implemented a more strategic, data-driven marketing approach across all channels.
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