National Harbor

Wonder on the Water

National Harbor

Wonder on the Water

Waterfront District Branding and Media

National Harbor is 350 acres of riverfront property along the Potomac River. It features a Waterfront District, over 40 restaurants, 160 retail spaces and top resorts, hotels, convention centers and a casino just minutes from Washington D.C. Stakeholders reached out to TJA to create a distinct brand identity for the Waterfront District and to bring new life to National Harbor with a campaign that conveyed the destination’s character with unique digital experiences. A full-agency effort resulted in rebranding for the Waterfront District, a brand new website, paid media strategy, print collateral, seasonal campaigns, and a coordinated digital campaign.

Strategy, Media Strategy & Buying, Creative, Web Development, Video

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When Picklemall approached TJA to promote the opening of its first-ever location, our PR team immediately realized the startup’s potential. The indoor modular pickleball concept combined the adaptive reuse of mall spaces with America’s fastest-growing sport. We grew a brand presence from the ground up that would outshine Picklemall’s competitors, keeping spotlight the Picklemall name in the eyes of the media, ultimately propelling it onto the national stage.

Public Relations, Branding

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