National Harbor is 350 acres of riverfront property along the Potomac River. It features a Waterfront District, over 40 restaurants, 160 retail spaces and top resorts, hotels, convention centers and a casino just minutes from Washington D.C. Stakeholders reached out to TJA to create a distinct brand identity for the Waterfront District and to bring new life to National Harbor with a campaign that conveyed the destination’s character with unique digital experiences. A full-agency effort resulted in rebranding for the Waterfront District, a brand new website, paid media strategy, print collateral, seasonal campaigns, and a coordinated digital campaign.