Wonder on the Water

Transforming the Harbor Together

National Harbor is 350 acres of riverfront property along the Potomac River. It features a Waterfront District, over 40 restaurants, 160 retail spaces and top resorts, hotels, convention centers and a casino just minutes from Washington D.C. Stakeholders reached out to TJA to create a distinct brand identity for the Waterfront District and to bring new life to National Harbor with a campaign that conveyed the destination’s character with unique digital experiences. A full-agency effort resulted in rebranding for the Waterfront District, a brand new website, paid media strategy, print collateral, seasonal campaigns, and a coordinated digital campaign.

Services Provided:

Strategy
Creative
Web Development
Paid Media
Videography

Services Provided:

Strategy
Creative
Web Development
Paid Media
Videography

High-Impact Seasonal Campaigns

TJA developed and deployed an array of targeted, high-impact seasonal campaigns. From festive holiday initiatives that drove winter tourism to critical post-pandemic “Welcome Back” messages designed to safely re-engage visitors, our strategy was built on fluid adaptability. Central to this effort was the “Make Your Moments Memorable” umbrella campaign, which framed National Harbor not just as a retail location, but as a backdrop for life’s unforgettable milestones. By blending print collateral, coordinated digital campaigns, and targeted paid media, each specialized activation seamlessly reinforced the broader destination brand.

Visit National Harbor

Return on ad spend

0 %

Paid media impressions for the “Welcome Back” campaign

0 M

In revenue after launching the “Welcome Back” campaign

$ 0 K