Live. Work. Play. Near Washington D.C.

National Harbor is 350 acres of riverfront property along the Potomac River. It features a Waterfront District, over 40 restaurants, 160 retail spaces and top resorts, hotels, convention centers and a casino just minutes from Washington D.C. Stakeholders reached out to TJA to create a distinct brand identity for the Waterfront District and to bring new life to National Harbor with a campaign that conveyed the destination’s character with unique digital experiences. A full-agency effort resulted in rebranding for the Waterfront District, a brand new website, paid media strategy, print collateral, seasonal campaigns, and a coordinated digital campaign.

Industry

Travel & Tourism

Services

Strategy, Media Strategy & Buying, Creative, Web Development, Video Production

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Veronique James

Founder/CEOs

Veronique founded The James Agency (TJA) in 2005 with the goal of creating an agency focused on open communication and transparency with clients and employees. Today, the award-winning, integrated agency specializes in consumer advertising, public relations and digital and continues to exemplify Veronique’s original vision.

Veronique and her team collaborate to produce creatively-fueled, results-driven campaigns that help clients achieve their goals and positively impact their bottom line. Under Veronique’s direction, TJA has been honored with numerous industry and culture awards, including being named to the Inc. 5000 and Entrepreneur Top Company Cultures lists.

Actively involved in the community, Veronique is currently a member of Entrepreneur’s Organization, Arizona Chapter. She served as the organization’s third female president in 2017/2018. She has received numerous accolades for her leadership, entrepreneurship and community involvement.

Veronique is originally from Southern California and graduated with a BFA in Visual Communication from the University of Arizona.

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