Filming video optimized for the vertical aspect ratio of Instagram Reels, paired with new camera lenses, lighting techniques, and editing styles, allowed us to not only bring the concept to life but also expand our creative skill set. The focus on showcasing each lacquer’s unique qualities—leveraging glitter, prisms, and light beams—made this final new color set launch of 2023 an immersive symphony of colors. This attention-grabbing project not only stopped viewers in their tracks but also propelled Ethereal Glow Mini Flight sales to soaring heights.
