Beyond the billboard: Five paid media opportunities you’ve been overlooking (and how you can leverage them to maximize media spend)
Normal is boring. In today’s ever-evolving advertising landscape, merely relying on flashy billboards on busy highways won’t cut it anymore. Thankfully, there exists a treasure trove of untapped opportunities that can supercharge your brand’s visibility and engagement. At The James Agency, we specialize in uncovering these gems. Join us as we explore these creative avenues, […]
It’s An Election Year…So Why Does That Matter For Your Marketing?
It’s that time again — campaign signs are popping up, debates are right around the corner and the national conversation is buzzing with political intensity. But wait… You’re a marketer, not a political strategist! While the upcoming election might not be your primary focus, here at The James Agency, we know it shouldn’t be ignored. […]
The Importance of Client Immersion for your Agency Partnership and Strategy
Tired of feeling like a broken record? We feel you. At The James Agency (TJA), we go beyond Zoom calls and back-and-forth emails, getting our hands dirty (metaphorically… mostly) with client immersion. We’re stepping into the “teacher” role, educating you on how hanging out with our clients (office tours, coffee runs, the whole shebang!) leads […]
The Ongoing Rise of Video Content in 2024
As we journey through 2024, the captivating allure of video remains unmatched in the ever-evolving digital landscape, making video content marketing a driving force behind successful campaigns. In this exploration of video content’s overarching influence, discover why it’s more crucial than ever and witness how our incredible team leverages this medium to tell some remarkable […]
Heartfelt Impressions: Winning Your Influencer’s Heart
From close relationships with the media to influencer strategies that align directly with both side’s needs, leaving a lasting impression with influencers is a part of our skillset that we hold near and dear to our hearts. This Valentine’s Day, we’re teaching you the art of influencer relations and how to work with influencers to […]
Trends With Impact: 15 Dynamic Marketing Insights Already Reshaping 2024
As we appreciate the trends already unfolding in 2024, it’s important not only to observe but also to innovate. Trends are like whispers of change in the marketing world, sneaking in through shifts in behavior, tech advancements and cultural buzz. They’re not fleeting moments; they unfold over time, providing us with the chance to mix […]
Social Media Marketing for Businesses: Three Ways to Strategically Leverage LinkedIn in 2024.
One thing to leave behind in 2023: using the same content marketing strategy across all social media platforms where your business has a presence. We get it, it’s so tempting to create one universal social content calendar and call it a day. However, social media platforms (and their users) operate differently. What engages and works […]
Navigating the Digital Landscape: Why Your Business Needs a Responsive Web Design
The average house in the U.S. now has 20.2 connected devices. Whether it’s hunched over a laptop budgeting for the next vacay, scrolling through a dinner menu on a mobile device or spending way too much time deciding what to stream on the TV—everyone is connected, all the time, including you. You are reading this, […]
Future-Proof Your Agency Investment: The Why Behind a Thorough Discovery
Discovery meetings are the unsung heroes that support us in building strong partnerships with our clients. These meetings are our North Star, guiding us through the ever-changing marketing landscape. Picture a discovery meeting as the very first step in our journey together. It’s like that initial coffee date where we get to know you, see […]
Strategic Partnerships for PR Success: Elevate Your Brand With These Collaboration Tips
al·li·ance [əˈlīəns] NOUN : a union or association formed for mutual benefit, especially between organizations. What do a public relations professional and a Survivor fan have in common? They know that forming strategic alliances can be a life-saving practice. Alliances, also known in the marketing and PR world as collaboration and partnerships, are everywhere. Take […]
