Heartfelt Impressions: Winning Your Influencer’s Heart

From close relationships with the media to influencer strategies that align directly with both side’s needs, leaving a lasting impression with influencers is a part of our skillset that we hold near and dear to our hearts. This Valentine’s Day, we’re teaching you the art of influencer relations and how to work with influencers to […]

Trends With Impact: 15 Dynamic Marketing Insights Already Reshaping 2024

Impactful marketing trends that are reshaping 2024

As we appreciate the trends already unfolding in 2024, it’s important not only to observe but also to innovate. Trends are like whispers of change in the marketing world, sneaking in through shifts in behavior, tech advancements and cultural buzz. They’re not fleeting moments; they unfold over time, providing us with the chance to mix […]

Navigating the Digital Landscape: Why Your Business Needs a Responsive Web Design

The James Agency Web Responsive Design Blog

The average house in the U.S. now has 20.2 connected devices. Whether it’s hunched over a laptop budgeting for the next vacay, scrolling through a dinner menu on a mobile device or spending way too much time deciding what to stream on the TV—everyone is connected, all the time, including you. You are reading this, […]

Future-Proof Your Agency Investment: The Why Behind a Thorough Discovery

Discovery meetings are the unsung heroes that support us in building strong partnerships with our clients. These meetings are our North Star, guiding us through the ever-changing marketing landscape. Picture a discovery meeting as the very first step in our journey together. It’s like that initial coffee date where we get to know you, see […]

Strategic Partnerships for PR Success: Elevate Your Brand With These Collaboration Tips

al·li·ance [əˈlīəns] NOUN : a union or association formed for mutual benefit, especially between organizations. What do a public relations professional and a Survivor fan have in common? They know that forming strategic alliances can be a life-saving practice. Alliances, also known in the marketing and PR world as collaboration and partnerships, are everywhere. Take […]

Common Mistakes to Avoid When Planning a Go-to-Market Strategy

In today’s competitive business landscape, a well-executed go-to-market (GTM) strategy is essential to launch a new product or service successfully. By carefully planning and executing this strategy, you can differentiate yourself from competitors, maximize customer acquisition, increase brand awareness and drive revenue growth. Those all sound good in our book, but one wrong move can […]

4 Marketing Trends Set to Dominate This Summer

As temperatures hit all-time highs, your sales and marketing returns can often slow down in the summer. Lucky for you, it’s not too late to have a kick-ass marketing strategy this summer. Here’s the key: start now! As a creative marketing agency rooted in strategy, it is our job to stay on top of trends […]

The benefits of cross-platform video marketing for your business

I think we can all agree that video is wildly important. Wildly important. When 91% of businesses* are using it, there’s no doubt that it’s a must-have marketing tool. Whether you’ve taken some fun iPhone videos of your product or you’ve hired a pro to produce something specific, you’ve probably got some video content. (If […]

4 Critical Metrics to Develop a Data-Driven Marketing Strategy

Customer data is your golden ticket when developing a data-driven marketing strategy. Without various data sources such as Google Analytics, email sign-ups, paid media results and more, it’s near impossible to analyze what’s working for your business…and what isn’t. Marketing is debatably both an art and a science. The jury is permanently out on that […]

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