4 reasons a better brand attracts top talent.

A TJAer putting creative work on the critique board

How do you ensure that your company attracts the best talent? It all comes down to your business’s look, voice, values and character—your brand. Your brand is more than a logo, a few colors and a slogan that you print on shirts and caps. It’s a promise to consumers, a shared value set that all […]

Does your business need personas? (Spoiler: yes.)

Are personas worth the investment? Yeah, they are. And we’re not just saying that because we make them. Data-driven personas are the perfect antidote to assumption-based marketing. Investing in research will help you aim your dollars at the right people, and that will save you big bucks in the long run. If you’re just starting […]

Google analytics audit

Last year we published the blog “So you installed Google Analytics. Now what?” This audit guide will reference some of the items covered in that blog, as well as some additional tips and tricks to make sure your Google Analytics account is set up to track your business’ success. Google Analytics is set up in […]

Your brand’s digital presence is more important now than ever before

“I want to be where the people are” I think everybody can relate to The Little Mermaid these days; we all want to be where the people are. Thankfully, conversations surrounding COVID-19 are finally turning toward recovery. However, even as the world reopens, the effects of the quarantine will be lasting and businesses need to […]

How to treat your own organization like a client.

The shoemaker’s children go barefoot. This old idiom essentially means we neglect the things closest to us. As an agency, we know from experience that it’s hard to prioritize internal projects when it is our duty to provide a service to others. Despite it being a challenge, investing in your own development is essential to […]

The James Agency’s Creative Wins Big with U.S. Travel Association

Ad agency’s ‘Split Decisions’ campaign for client Travel Costa Mesa wins two ESTO awards SCOTTSDALE, ARIZ. (August 22, 2019) – A marketing campaign created by hospitality and tourism advertising agency, The James Agency (TJA), was awarded two Destiny Awards at the U.S. Travel Association’s ESTO conference in Austin, Texas this week. The annual awards ceremony […]

Considerations for collaborations: How to make unique brands work together.

Marketing is a group activity. However, branding is often created and deployed in a silo. There are some external considerations of course—industry trends, competitor sets, etc.—but beyond that, brand development is not a decision that necessarily needs to be “coordinated” with anything outside of the company. Even nested organizations or those under the same ownership […]

Three things a luxury brand isn’t (and one thing it always should be).

What we talk about when we talk about luxury. Luxury brand marketing is a vague concept when you stop to think about it. What does “luxury” even mean? How do you encapsulate it visually? More importantly, in this age of omnichannel branding, how do you convey the value of luxury through a digital experience? When […]