4 Critical Metrics to Develop a Data-Driven Marketing Strategy
Customer data is your golden ticket when developing a data-driven marketing strategy. Without various data sources such as Google Analytics, email sign-ups, paid media results and more, it’s near impossible to analyze what’s working for your business…and what isn’t. Marketing is debatably both an art and a science. The jury is permanently out on that […]
Signs Your Business is Ready for a New Agency
Whether business is booming or you could use more customers, marketing is an essential piece of the puzzle when it comes to taking your biz to the next level. But what happens when your current agency just isn’t delivering on their promises? What happened to the whiz-bang they presented in the discovery process? If your […]
5 Effective Strategies to Create the Best Website for Small Business Owners
Creating an effective website for a small business doesn’t have to be complicated. With the right strategies, you can make a website that stands out from the competition and attracts more customers. Here are five tips for building the best website for small business owners. Choose the Right Platform. It’s important to select the right […]
The James Agency Serves Up Something Special: Tasteful Food Advertising Tips
At The James Agency, we specialize in making food advertising fun through creative advertising campaigns that engage and inspire audiences. With our team of experienced professionals and bright minds, we use an innovative approach to our food marketing recipes to make you stand out from the competition. With our help, your business can quickly reach […]
3 of TJA’s favorite production moments.
TJA’s 2022 Marketing Favorites
4 reasons a better brand attracts top talent.
How do you ensure that your company attracts the best talent? It all comes down to your business’s look, voice, values and character—your brand. Your brand is more than a logo, a few colors and a slogan that you print on shirts and caps. It’s a promise to consumers, a shared value set that all […]
Does your business need personas? (Spoiler: yes.)
Are personas worth the investment? Yeah, they are. And we’re not just saying that because we make them. Data-driven personas are the perfect antidote to assumption-based marketing. Investing in research will help you aim your dollars at the right people, and that will save you big bucks in the long run. If you’re just starting […]
Google analytics audit
Last year we published the blog “So you installed Google Analytics. Now what?” This audit guide will reference some of the items covered in that blog, as well as some additional tips and tricks to make sure your Google Analytics account is set up to track your business’ success. Google Analytics is set up in […]