Future-Proof Your Agency Investment: The Why Behind a Thorough Discovery
Discovery meetings are the unsung heroes that support us in building strong partnerships with our clients. These meetings are our North Star, guiding us through the ever-changing marketing landscape. Picture a discovery meeting as the very first step in our journey together. It’s like that initial coffee date where we get to know you, see […]
Strategic Partnerships for PR Success: Elevate Your Brand With These Collaboration Tips
al·li·ance [əˈlīəns] NOUN : a union or association formed for mutual benefit, especially between organizations. What do a public relations professional and a Survivor fan have in common? They know that forming strategic alliances can be a life-saving practice. Alliances, also known in the marketing and PR world as collaboration and partnerships, are everywhere. Take […]
Common Mistakes to Avoid When Planning a Go-to-Market Strategy
In today’s competitive business landscape, a well-executed go-to-market (GTM) strategy is essential to launch a new product or service successfully. By carefully planning and executing this strategy, you can differentiate yourself from competitors, maximize customer acquisition, increase brand awareness and drive revenue growth. Those all sound good in our book, but one wrong move can […]
4 Marketing Trends Set to Dominate This Summer
As temperatures hit all-time highs, your sales and marketing returns can often slow down in the summer. Lucky for you, it’s not too late to have a kick-ass marketing strategy this summer. Here’s the key: start now! As a creative marketing agency rooted in strategy, it is our job to stay on top of trends […]
The benefits of cross-platform video marketing for your business
I think we can all agree that video is wildly important. Wildly important. When 91% of businesses* are using it, there’s no doubt that it’s a must-have marketing tool. Whether you’ve taken some fun iPhone videos of your product or you’ve hired a pro to produce something specific, you’ve probably got some video content. (If […]
4 Critical Metrics to Develop a Data-Driven Marketing Strategy
Customer data is your golden ticket when developing a data-driven marketing strategy. Without various data sources such as Google Analytics, email sign-ups, paid media results and more, it’s near impossible to analyze what’s working for your business…and what isn’t. Marketing is debatably both an art and a science. The jury is permanently out on that […]
Signs Your Business is Ready for a New Agency
Whether business is booming or you could use more customers, marketing is an essential piece of the puzzle when it comes to taking your biz to the next level. But what happens when your current agency just isn’t delivering on their promises? What happened to the whiz-bang they presented in the discovery process? If your […]
5 Effective Strategies to Create the Best Website for Small Business Owners
Creating an effective website for a small business doesn’t have to be complicated. With the right strategies, you can make a website that stands out from the competition and attracts more customers. Here are five tips for building the best website for small business owners. Choose the Right Platform. It’s important to select the right […]
The James Agency Serves Up Something Special: Tasteful Food Advertising Tips
At The James Agency, we specialize in making food advertising fun through creative advertising campaigns that engage and inspire audiences. With our team of experienced professionals and bright minds, we use an innovative approach to our food marketing recipes to make you stand out from the competition. With our help, your business can quickly reach […]
3 of TJA’s favorite production moments.
