Election season is paid media season.
Paid search accounts: the delicate houseplants of marketing.
Facebook Audiences: More than the customer next door.
Behind the curtain of conversions: 5 things you should be looking at.
Being able to report conversions for any paid media campaign is gold. But conversions don’t tell the whole story. Below are five additional metrics to review the overall performance of your campaign and give insight into possible changes that could help improve the success of your campaign. These metrics are useful even if you have […]
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5 things you have to do before shooting a brand video to make it a success.
Everything that comes before “Lights, camera, action!” Creating a brand video is the ultimate creative project. Storytelling harmonizes with videography to become a money-making, movie-quality video the client gets to splash across their website, paid media and social media platforms. However, there’s more to creating a film than storyboarding and day-of shoots; myriad decisions that […]
Five things my TJA internship taught me about being an agency pro
I’m going to take a wild guess and say that if you are reading this blog post, you aren’t planning on retiring any time soon. Chances are, you are a young professional looking to get a leg up on the competition by reading some quality insider content from those in the know. That’s where I […]
So you installed Google Analytics. Now what?
Five easy(-ish) things to do to get better, useable data from Google Analytics. It is not enough to simply put Google Analytics on your website and check that box saying you are tracking how users are interacting with the site. You have to think about why your site exists: are you a restaurant and want […]
Making You Part of the Tube
Did you know YouTube is the second most popular search engine, and third most visited site after Google and Facebook? Have you thought about how you can use those figures to improve your advertising? As media channels continue to evolve, it can be hard to identify the most effective environment to show off what your […]
Is Short Actually Sweet?
A year or two ago, my Grandma paused during a mundane story and an extremely serious look washed over her face. She leaned in closely and whispered, “Nikki, I need to share something I’ve never told anyone…” Before I share too much, I want to touch on a key concept. I once heard attention span […]