The Cliffs
Hotel & Spa

Capturing the coast.

The Cliffs Hotel & Spa is ideally located on the California Coast in the charming town of San Louis Obispo. Over the course of the partnership, TJA redesigned their logo and website to incorporate the feel of a beach-side experience, as well as put together a story and shot list for a brand video that personified The Cliffs and unified their branding. The video and photography assets from the video shoot amplified PR, social and paid media efforts. The resulting brand identity showcases the hotel and the one-of-a-kind experiences visitors will discover while staying there.

Awards.

01.
2019 Marcom Award – Platinum: The Cliffs Lifestyle Video

02.
2019 Addy Award – Bronze: Print Advertising, Branded Content & Entertainment

"Let Yourself Coast" Video

Results.

01.
38% increase in on-site conversion rate

02.
90% transaction on-site

03.
93% in year-over-year revenue

Services
utilized.

Website Content & Strategy

Website Design & Development

Coding

Programmatic
Display

Pay-Per-Click

Paid Social
Media

Print Design

Public
Relations

Email
Marketing

We call it chemistry.

If you feel like there’s a spark between us, reach out.

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