Capturing the coast.
The Cliffs Hotel & Spa is ideally located on the California Coast in the charming town of San Louis Obispo. Over the course of the partnership, TJA redesigned their logo and website to incorporate the feel of a beach-side experience, as well as put together a story and shot list for a brand video that personified The Cliffs and unified their branding. The video and photography assets from the video shoot amplified PR, social and paid media efforts. The resulting brand identity showcases the hotel and the one-of-a-kind experiences visitors will discover while staying there.
2019 Marcom Award – Platinum: The Cliffs Lifestyle Video
2019 Addy Award – Bronze: Print Advertising, Branded Content & Entertainment
"Let Yourself Coast" Video
38% increase in on-site conversion rate
90% transaction on-site
93% in year-over-year revenue