The Hotel Adeline brand was built from the ground up—literally. TJA created the foundations of the story and character before the hotel even broke ground. What began as a name transformed into a character-centric hospitality concept that catered to a youthful crowd and revolved around Instagrammable travel moments.

TJA jumped into storytelling, branding and concepting in every facet for the hotel and all its outlets. Utilizing all services across the agency, TJA cultivated a completely unique brand, a new website, email campaigns, paid media, a social media presence, print collateral, a grand opening event and more.