A place with personality.

The Hotel Adeline brand was built from the ground up—literally. TJA created the foundations of the story and character before the hotel even broke ground. What began as a name transformed into a character-centric hospitality concept that catered to a youthful crowd and revolved around Instagrammable travel moments.

TJA jumped into storytelling, branding and concepting in every facet for the hotel and all its outlets. Utilizing all services across the agency, TJA cultivated a completely unique brand, a new website, email campaigns, paid media, a social media presence, print collateral, a grand opening event and more.




Strategy, Media Strategy & Buying, Creative, Public Relations, Web Development, Social Media, Influencer Relations, Event Planning


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Veronique James


Veronique founded The James Agency (TJA) in 2005 with the goal of creating an agency focused on open communication and transparency with clients and employees. Today, the award-winning, integrated agency specializes in consumer advertising, public relations and digital and continues to exemplify Veronique’s original vision.

Veronique and her team collaborate to produce creatively-fueled, results-driven campaigns that help clients achieve their goals and positively impact their bottom line. Under Veronique’s direction, TJA has been honored with numerous industry and culture awards, including being named to the Inc. 5000 and Entrepreneur Top Company Cultures lists.

Actively involved in the community, Veronique is currently a member of Entrepreneur’s Organization, Arizona Chapter. She served as the organization’s third female president in 2017/2018. She has received numerous accolades for her leadership, entrepreneurship and community involvement.

Veronique is originally from Southern California and graduated with a BFA in Visual Communication from the University of Arizona.

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