Generating some major (coffee) buzz.

Caffe Vita, Seattle’s leading independent coffee roaster since 1995, curates each bean it roasts and pours passion into every cup its serves. When the cafe and roastery expanded to its first Phoenix location, ownership was similarly choosy when it came to selecting who would handle the PR outreach.

The result of Caffe Vita’s dedication to finding the right PR team for the job? The TJA team secured 91 media hits in a mere two weeks. The TJA PR team highlighted the personalities, passions and historic connection to Phoenix in its media outreach, leading to record-breaking grand opening media coverage in Caffe Vita’s 27-year history.


Food & Beverage


Public Relations


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Veronique James


Veronique founded The James Agency (TJA) in 2005 with the goal of creating an agency focused on open communication and transparency with clients and employees. Today, the award-winning, integrated agency specializes in consumer advertising, public relations and digital and continues to exemplify Veronique’s original vision.

Veronique and her team collaborate to produce creatively-fueled, results-driven campaigns that help clients achieve their goals and positively impact their bottom line. Under Veronique’s direction, TJA has been honored with numerous industry and culture awards, including being named to the Inc. 5000 and Entrepreneur Top Company Cultures lists.

Actively involved in the community, Veronique is currently a member of Entrepreneur’s Organization, Arizona Chapter. She served as the organization’s third female president in 2017/2018. She has received numerous accolades for her leadership, entrepreneurship and community involvement.

Veronique is originally from Southern California and graduated with a BFA in Visual Communication from the University of Arizona.

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