Generating some major (coffee) buzz.
Caffe Vita, Seattle’s leading independent coffee roaster since 1995, curates each bean it roasts and pours passion into every cup its serves. When the cafe and roastery expanded to its first Phoenix location, ownership was similarly choosy when it came to selecting who would handle the PR outreach.
The result of Caffe Vita’s dedication to finding the right PR team for the job? The TJA team secured 91 media hits in a mere two weeks. The TJA PR team highlighted the personalities, passions and historic connection to Phoenix in its media outreach, leading to record-breaking grand opening media coverage in Caffe Vita’s 27-year history.
As her moniker suggests, there's a lot to see, do and eat in Costa Mesa. We helped craft and launch this refreshing 2023 campaign around exhilarating creative assets, thorough social media efforts, and a bold media strategy.
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