Kicking Fiesta Bowl into Gear
Fiesta Bowl hosted the 2022 College Football Playoff Semifinal and returned to our team for a another marketing playbook. We didn’t want to fumble the ball, so we got off the bench and got to work on a new campaign to build brand awareness and fill the stadium with fans. We tackled all of Fiesta Bowl’s goals through creative and paid media execution.
The QB of Creative
Our game plan was to build brand awareness and drive ticket sales through the Guaranteed Rate Bowl Bleachers Campaign. We put on our helmets and put in the work to build a game-winning media strategy, complete with traditional and digital media placements. We outperformed all of Guaranteed Rate Bowl’s goals, taking home a creative and paid media win.
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