Fiesta Bowl

Beginning of the Best

Fiesta Bowl

Beginning of the Best

Kicking Fiesta Bowl into Gear

Fiesta Bowl hosted the 2022 College Football Playoff Semifinal and returned to our team for a another marketing playbook. We didn’t want to fumble the ball, so we got off the bench and got to work on a new campaign to build brand awareness and fill the stadium with fans. We tackled all of Fiesta Bowl’s goals through creative and paid media execution.

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Strategy, Media, Creative, Video, Photography

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The QB of Creative

With 3D billboards, photography and video, our creative team leaned into the essence of memory-making with friends and family, while capturing the excitement of the CFP Semifinal.

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As TCU and Michigan battled for a spot in the championship game, we fought for the ultimate number of impressions and ticket sales with our media strategy. Through strategic media tactics and real-time optimization, we scored a touchdown.

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Something BIG is Coming

Guaranteed Rate Bowl is part of college football’s biggest bowl games, played at the end of football season with some of the NCAA’s top teams. They came to us for support with all creative and paid media for all aspects of the bowl game. Our game plan was clear: build brand awareness and drive ticket sales for the Guaranteed Rate Bowl, allowing fans to see the games live and in person.

We developed a comprehensive media strategy combining traditional and digital media placements and eye-catching creative and adaptive media tactics for various ticketing campaigns, like the Bleachers Campaign and the Caesars Fan Lounge. We crafted campaigns that hit every milestone in a highly competitive sports market.

Strategy, Media, Creative, Video, Photography

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Beginning of the Best