A game with a new name.

At the end of 2020, TJA was elated to debut the Guaranteed Rate Bowl to the college football world, a new title sponsor under their belt. In a year where the sporting world was in constant flux, TJA relished the opportunity to craft a strong, energetic campaign that paid homage to the sponsor’s brand. While the outcome of college football games can be unpredictable and wild, bowl game showdowns are always a sight to behold—in essence, “football action is guaranteed”.

However, football isn’t immune to irony. With bowl-eligible teams electing to not participate in bowl season due to Covid-19 and Selection Sunday quickly approaching, the outcome became clear: the 2020 Guaranteed Rate Bowl would be cancelled. Although disappointing, the TJA team was delighted to construct this invigorating campaign and bring it to market, establishing the brand for its future events.




Strategy, Media Strategy & Buying, Creative, Video


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Veronique James


Veronique founded The James Agency (TJA) in 2005 with the goal of creating an agency focused on open communication and transparency with clients and employees. Today, the award-winning, integrated agency specializes in consumer advertising, public relations and digital and continues to exemplify Veronique’s original vision.

Veronique and her team collaborate to produce creatively-fueled, results-driven campaigns that help clients achieve their goals and positively impact their bottom line. Under Veronique’s direction, TJA has been honored with numerous industry and culture awards, including being named to the Inc. 5000 and Entrepreneur Top Company Cultures lists.

Actively involved in the community, Veronique is currently a member of Entrepreneur’s Organization, Arizona Chapter. She served as the organization’s third female president in 2017/2018. She has received numerous accolades for her leadership, entrepreneurship and community involvement.

Veronique is originally from Southern California and graduated with a BFA in Visual Communication from the University of Arizona.

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