Something BIG is Coming

A Winning Strategy

Guaranteed Rate Bowl is part of college football’s biggest bowl games, played at the end of football season with some of the NCAA’s top teams. They came to us for support with all creative and paid media for all aspects of the bowl game. Our game plan was clear: build brand awareness and drive ticket sales for the Guaranteed Rate Bowl, allowing fans to see the games live and in person.

We developed a comprehensive media strategy combining traditional and digital media placements and eye-catching creative and adaptive media tactics for various ticketing campaigns, like the Bleachers Campaign and the Caesars Fan Lounge. We crafted campaigns that hit every milestone in a highly competitive sports market.

Services Provided:

Strategy
Media
Creative
Video
Photography

Services Provided:

Strategy
Media
Creative
Video
Photography

A Standout Player

Our creative approach centered on the excitement of a BIG football game and its impact on the community. Using 3D billboards, immersive video, and dynamic photography, we made athletes leap out of the graphics, capturing fan attention and amplifying the experience. TJA was a key player throughout this project, far exceeding the client’s goal of 20 million impressions with 38+ million impressions. This included successful campaigns for the Bleachers (827,000 impressions) and Caesar’s Fan Lounge (1.4 million impressions), resulting in a flood of ticket sales and ensuring every stadium seat was filled come game day.

Million impressions

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