Greystar

Constructing Strong PR

Greystar

Constructing Strong PR

Building a Better Strategy

When Greystar, a globally recognized name in real estate, came to TJA seeking additional awareness for its Phoenix and Las Vegas properties, our PR team stepped in to build a media outreach strategy with a strong foundation. Leveraging a combination of PR market expertise, key media relationships and consistent messaging, TJA stepped in to spread the word, leading to quick media
hits and key stakeholder profiles that expanded Greystar’s reputation.
Public Relations

Finding a Public Relations Home

Our public relations team sprang into action to immediately amplify the awareness of Greystar’s Phoenix and Las Vegas projects.
By creating tailored, one-on-one media pitches that translated the news in an impactful way to the reporter’s audience, our team generated 43 media placements in 5 months while expanding the awareness of Greystar’s stakeholder team and its apartment
rental offerings. The result? $48,828 in publicity value and a total earned audience of more than 102 million.

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Ray Cammack Shows

When Ray Cammack Shows, Inc. (RCS), a legacy leader in carnival entertainment, needed a fresh perspective on its brand, it came to us. With a history rooted in safety, innovation and guest satisfaction, RCS wanted to ensure its marketing lived up to the quality of its midway experience.

Through Stratagem, TJA’s discovery, consultation and immersion process, we developed a full-scale strategic roadmap to help RCS align its messaging, visuals and digital presence with its brand values. From uncovering missed opportunities to redefining its differentiators, we delivered clarity and direction for changes to make across every marketing touchpoint.

Strategy, Creative, Public Relations, Social Media, Photography

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