When Ray Cammack Shows, Inc. (RCS), a legacy leader in carnival entertainment, needed a fresh perspective on its brand, it came to us. With a history rooted in safety, innovation and guest satisfaction, RCS wanted to ensure its marketing lived up to the quality of its midway experience.
Through Stratagem, TJA’s discovery, consultation and immersion process, we developed a full-scale strategic roadmap to help RCS align its messaging, visuals and digital presence with its brand values. From uncovering missed opportunities to redefining its differentiators, we delivered clarity and direction for changes to make across every marketing touchpoint.
The carnival industry is steeped in tradition, but misconceptions about safety and quality remain at the forefront. RCS needed a strategic approach to highlight its commitment to excellence while reinforcing its reputation with existing partners. We developed a top-down marketing plan focusing on the company’s key differentiators: innovation, beauty, safety, industry experience and training.
The impact of the process sparked long-term momentum and equipped RCS with a detailed marketing blueprint rooted in clarity, consistency and strategy. Following our Stratagem process, RCS chose to continue its journey with The James Agency through a Public Relations, Paid Media, Organic Social and Creative retainer — while also engaging additional services for related entities, including The Dream Wheel and Skyviews Miami.
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