Constructing Strong PR

Building a Better Strategy

When Greystar, a globally recognized name in real estate, came to TJA seeking additional awareness for its Phoenix and Las Vegas properties, our PR team stepped in to build a media outreach strategy with a strong foundation. Leveraging a combination of PR market expertise, key media relationships and consistent messaging, TJA stepped in to spread the word, leading to quick media hits and key stakeholder profiles that expanded Greystar’s reputation.

Services Provided:

Public Relations

Services Provided:

Public Relations

Finding a Public Relations Home

Our public relations team sprang into action to immediately amplify the awareness of Greystar’s Phoenix and Las Vegas projects. By creating tailored, one-on-one media pitches that translated the news in an impactful way to the reporter’s audience, our team generated 43 media placements in 5 months while expanding the awareness of Greystar’s stakeholder team and its apartment rental offerings. The result? $48,828 in publicity value and a total earned audience of more than 102 million.

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Impressions from August-January

0 M+

Media placements

Total media publicity value

$ 0 K+