When The Dream Wheel, New Jersey’s iconic observation wheel, set its sights on expanding visibility and increasing ridership, The James Agency responded with our fully integrated-approach designed to move the needle. Working side by side with their team on the East coast, we aligned strategy, storytelling and execution to elevate the brand’s presence both on the ground and in-market. The result: a cohesive, ongoing partnership focused on sustaining awareness, engagement and growth.
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