The Talk of Tempe

Influencers, Impact and Impressive PR

The James Agency turned up the heat when Westin Tempe needed a fresh dose of PR magic. Think puppies in hotel rooms, tequila snowcones and rooftop vibes that made headlines. By crafting media-worthy stories and leveraging seasonal pitch angles, we positioned the hotel as a must-visit destination for locals and travelers alike. Our influencer partnerships weren’t just about videos and views; each partnership was strategically aligned with one of Westin Tempe’s key brand values including luxury and wellness. We didn’t just get the property noticed—we made it unforgettable.
Services Provided:
  • Public Relations
  • Influencer Relations
Services Provided:
  • Public Relations
  • Influencer Relations

A PR Glow-Up

A PR Glow-Up

Westin Tempe had it all—a sleek rooftop lounge, drool-worthy dining, and events that were chef’s kiss. But their media buzz? Let’s just say it needed a glow-up. That’s where we came in.

With a bold PR game plan, we transformed the property’s events and venues into earned media and social media influencer goldmines. Think 52 high-impression media hits, 12 buzzworthy influencer collaborations–including Melissa Anaya (@eatdrinkaz), Karla Cecchi (@avi.cecchi), and Paloma Guerrero (@glitterglucose)–with a combined following of over 321K, 99 million impressions, and $233,000 in publicity value in just six months.


From pitching skyline views at Skysill Rooftop Lounge to celebrating culinary masterpieces at Terra Tempe, every move we made was designed to turn heads and grab the attention of key media and Westin’s target audience.


Ready to amplify your brand’s voice? Let’s create something extraordinary together.
Visit Westin Tempe
Impressions over 6 months
0 M
Influencer followers combined
0 K

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