Something BIG is Coming

Guaranteed Rate Bowl is part of college football’s biggest bowl games, played at the end of football season with some of the NCAA’s top teams. They came to us for support with all creative and paid media for all aspects of the bowl game. Our game plan was clear: build brand awareness and drive ticket sales for the Guaranteed Rate Bowl, allowing fans to see the games live and in person.

We developed a comprehensive media strategy combining traditional and digital media placements and eye-catching creative and adaptive media tactics for various ticketing campaigns, like the Bleachers Campaign and the Caesars Fan Lounge. We crafted campaigns that hit every milestone in a highly competitive sports market.