Every Serve Counts Towards Success
When Picklemall approached TJA to promote the opening of its first-ever location, our PR team immediately realized the startup’s potential. The indoor modular pickleball concept combined the adaptive reuse of mall spaces with America’s fastest-growing sport. We grew a brand presence from the ground up that would outshine Picklemall’s competitors, keeping spotlight the Picklemall name in the eyes of the media, ultimately propelling it onto the national stage.
A Champion Shot Strategy
Caffe Vita, Seattle’s leading independent coffee roaster since 1995, curates each bean it roasts and pours passion into every cup its serves. When the cafe and roastery expanded to its first Phoenix location, ownership was similarly choosy when it came to selecting who would handle the PR outreach.
The result of Caffe Vita’s dedication to finding the right PR team for the job? The TJA team secured 91 media hits in a mere two weeks. The TJA PR team highlighted the personalities, passions and historic connection to Phoenix in its media outreach, leading to record-breaking grand opening media coverage in Caffe Vita’s 27-year history.
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