A heroic call to action.
Altruism, activism, community support, heroism. These were just a few of the themes we kept at heart while designing this uplifting campaign for Phoenix Children’s Hospital Foundation. To inspire the heroic act of donating and supporting children in need, we crafted a message that focused on the courage and strength the kids at Phoenix Children’s show every day: “Be a hero to a hero”. The campaign champions these brave children who fight the villains that are their illnesses—not because they choose to, but because they must.
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Awards
2021 Addy’s
Judge’s Choice
Gold – Cross-Platform Integrated Advertising Campaign Gold – Film, Video and Sound – Branded Content and Entertainment for Television Gold – Film Video and Sound – Local Television
Commercial
Gold – Elements of Advertising – Illustration Series Silver – Elements of Advertising – Photography, Digitally Enhanced Bronze – Elements of Advertising – Animation, Special Effects or Motion Graphics
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