Heroes Need Heroes

A Heroic Call to Action

TJA’s partnership with Phoenix Children’s Hospital Foundation has been defined by a deep-rooted commitment to the mission of providing world-class care to ill and injured children. As an integrated thought-partner, TJA served as a strategic extension of their team, navigating the complexities of healthcare fundraising with a blend of data-driven strategy and heart-forward storytelling. From managing sophisticated paid media and organic social landscapes to executing high-caliber videography and creative production, TJA ensured every touchpoint resonated with potential givers. This collaborative approach allowed TJA to pivot effectively and drive the critical funding needed to support life-saving research and innovation. This partnership culminated in the creation of the “Be a Hero to a Hero” campaign, an integrated effort that completely re-envisioned how the foundation told its story.

Services Provided:

Strategy
Creative
Video Production
Paid Media
Organic Social Media
Videography

Services Provided:

Strategy
Creative
Video Production
Paid Media
Organic Social Media
Videography

Championing Little Heroes

Altruism, activism, community support, heroism. These were just a few of the themes TJA kept at heart while designing this uplifting campaign for Phoenix Children’s Hospital Foundation. To inspire the heroic act of donating and supporting children in need, TJA crafted a message that focused on the courage and strength of the kids at Phoenix Children’s show every day: “Be A Hero to A Hero.” The campaign champions these brave children who fight the villains that are their illnesses. Not because they choose to, but because they must.

Visit Phoenix Children’s Hospital Foundation

Increase YoY in digital donations

0 %

Increase YoY in total giving

0 %

Awards for the “Be A Hero to A Hero” campaign

0 +

Total publicity value

$ 0 M+

High impression media placements