A Heroic Call to Action
Altruism, activism, community support, heroism. These were just a few of the themes we kept at heart while designing this uplifting campaign for Phoenix Children’s Hospital Foundation. To inspire the heroic act of donating and supporting children in need, we crafted a message that focused on the courage and strength the kids at Phoenix Children’s show every day: “Be a hero to a hero”. The campaign champions these brave children who fight the villains that are their illnesses—not because they choose to, but because they must.
National Harbor is 350 acres of riverfront property along the Potomac River. It features a Waterfront District, over 40 restaurants, 160 retail spaces and top resorts, hotels, convention centers and a casino just minutes from Washington D.C. Stakeholders reached out to TJA to create a distinct brand identity for the Waterfront District and to bring new life to National Harbor with a campaign that conveyed the destination’s character with unique digital experiences. A full-agency effort resulted in rebranding for the Waterfront District, a brand new website, paid media strategy, print collateral, seasonal campaigns, and a coordinated digital campaign.
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