St. Vincent De Paul

Make Infinite Impact

St. Vincent De Paul

Make Infinite Impact

A Campaign to Transform Lives

St. Vincent de Paul (SVdP) provides more than immediate aid – they transform lives. When SVdP sought to raise awareness about the Arizona Charitable Tax Credit and encourage donations, they turned to TJA to craft a powerful campaign that would resonate with donors for years to come. The “Make Infinite Impact” campaign highlighted the ripple effect of every contribution, showing how donors could make a significant difference without spending additional money beyond their tax obligations. From creative concepting to video production, TJA brought this vision to life with stunning visuals and compelling storytelling that showcased the real people whose lives have been changed by SVdP’s services. The result? A campaign that not only elevated awareness but also inspired meaningful action.

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Media, Social Media, Video, Photography, Graphic Design, Creative Concepting, Print Collateral

Lasting Change

The “Make Infinite Impact” campaign stands out for its authenticity and innovation. By featuring real SVdP recipients and case workers, the campaign fostered a deep emotional connection with the audience. Despite budgetary and logistical challenges, TJA delivered high-quality assets that effectively communicated SVdP’s mission and the ease of donating through the Arizona Charitable Tax Credit. The end-of-year performance metrics indicate a 13% increase in donations, particularly from new donors, among other milestones including:

7% increase in revenue
2.4% increase in conversion rate across display/native channels
Improved CTRs across native/display and Facebook

Join the movement to make an infinite impact. Learn more about the Arizona Charitable Tax Credit and how you can support St. Vincent de Paul at www.svdpaz.org.

Explore more of TJA’s transformative work here.

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When Greystar, a globally recognized name in real estate, came to TJA seeking additional awareness for its Phoenix and Las Vegas properties, our PR team stepped in to build a media outreach strategy with a strong foundation. Leveraging a combination of PR market expertise, key media relationships and consistent messaging, TJA stepped in to spread the word, leading to quick media hits and key stakeholder profiles that expanded Greystar’s reputation.

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