The Dream Wheel

A 'Wheelie' Good Influencer Strategy

The Dream Wheel

A 'Wheelie' Good Influencer Strategy

When The Dream Wheel, New Jersey’s iconic observation wheel, sought out to expand its earned media reach to increase foot traffic and ridership, The James Agency pulled a 180 on its influencer strategy.

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Public Relations, Social Media

Social Media Spin

Our PR team jumped into action to broaden awareness of The Dream Wheel by proactively sourcing social media influencers in the client’s key demographics, negotiating deliverables and contracts, and ultimately delivering earned media impact that drove new customers to The Dream Wheel. Within three months of engagement, TJA brought 369,646 sets of eyes to The Dream Wheel on social media.

Visit The Dream Wheel on Instagram to view our social media collabs.

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Westin Tempe

The James Agency turned up the heat when Westin Tempe needed a fresh dose of PR magic. Think puppies in hotel rooms, tequila snowcones and rooftop vibes that made headlines. By crafting media-worthy stories and leveraging seasonal pitch angles, we positioned the hotel as a must-visit destination for locals and travelers alike. Our influencer partnerships weren’t just about videos and views; each partnership was strategically aligned with one of Westin Tempe’s key brand values including luxury and wellness. We didn’t just get the property noticed—we made it unforgettable.

Public Relations, Influencer Relations

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A 'Wheelie' Good Influencer Strategy