Capturing the coast.

The Cliffs Hotel & Spa is ideally located on the California Coast in the charming town of San Louis Obispo. Over the course of the partnership, TJA redesigned their website to incorporate the feel of a beach-side experience, as well as put together a story and shot list for a brand video that personified The Cliffs and unified their branding. The video and photography assets from the video shoot amplified PR, social and paid media efforts. The resulting brand identity showcases the hotel and the one-of-a-kind experiences visitors will discover while staying there.




Strategy, Media Strategy & Buying, Creative, Public Relations, Web Development, Social Media, Video



2019 Marcom Award—Platinum: The Cliffs Lifestyle Video, 2019 Addy Award—Bronze: Print Advertising, Branded Content & Entertainment

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Veronique James


Veronique founded The James Agency (TJA) in 2005 with the goal of creating an agency focused on open communication and transparency with clients and employees. Today, the award-winning, integrated agency specializes in consumer advertising, public relations and digital and continues to exemplify Veronique’s original vision.

Veronique and her team collaborate to produce creatively-fueled, results-driven campaigns that help clients achieve their goals and positively impact their bottom line. Under Veronique’s direction, TJA has been honored with numerous industry and culture awards, including being named to the Inc. 5000 and Entrepreneur Top Company Cultures lists.

Actively involved in the community, Veronique is currently a member of Entrepreneur’s Organization, Arizona Chapter. She served as the organization’s third female president in 2017/2018. She has received numerous accolades for her leadership, entrepreneurship and community involvement.

Veronique is originally from Southern California and graduated with a BFA in Visual Communication from the University of Arizona.

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