The Cliffs Hotel & Spa is ideally located on the California Coast in the charming town of San Louis Obispo. Over the course of the partnership, TJA redesigned their website to incorporate the feel of a beach-side experience, as well as put together a story and shot list for a brand video that personified The Cliffs and unified their branding. The video and photography assets from the video shoot amplified PR, social and paid media efforts. The resulting brand identity showcases the hotel and the one-of-a-kind experiences visitors will discover while staying there.