Shaping Public Perception
When The Workshop Pilates, one of the Phoenix area’s top fitness studios, came to TJA to amplify the news of its latest opening, our team was ready to flex its PR muscles.
The Workshop Pilates was set to debut its heated mat pilates concept—the first of its kind in the Valley to introduce infrared red light technology—inside the historic Arcadia space that once housed the beloved but defunct Madison Improvement Club.
The Workshop wanted pilates enthusiasts to break a sweat with excitement, and they knew exactly which agency to call to start the PR workout. By leveraging our solid media and influencer relationships, the media buzz was massive for this 60-day PR blitz!
Sculpting the Story
Our PR team used timely, strategic media and influencer pitches to tell the story of The Workshop Pilates’ grand opening. The buzz was palpable and outlets were eager to be the first to cover the story. This 60-day PR blitz effectively made The Workshop Pilates the talk of the town, from Fox10’s Workout Wednesday segment to Arizona Business Gazette’s cover feature.
What could have been considered a barrier gave us an advantage, as the public hadn’t heard of heated mat pilates before. The new concept brought excitement to fitness lovers and The Workshop Pilates saw record membership registration numbers that will impact the business for years.
We secured 19 media hits and five influencers that yielded more than 296 million impressions and $2.2 million in publicity value in six weeks, ensuring the grand opening was a resounding success.
Visit www.theworkshoppilates.com to learn more about the work we put in.
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