Joust do it.
The realm is filled with many a great marketing firm, but it was TJA that made a noble alliance with Medieval Times Dinner & Tournament Scottsdale. This one-of-a-kind entertainment company engaged with our public relations team to introduce the 10th and newest Medieval Times castle to residents across the desert.
Alas, a castle is no simple feat. Construction delays and routine complications made a firm announcement date impossible to set, but TJA was ready. We prepared all of the pertinent press materials ahead of time and managed the media’s expectations to make a massive splash once the announcement could go live.
TJA announced Medieval Times Scottsdale’s opening on August 1. Their mighty doors opened on August 2. Thanks to our PR team’s preparedness, they secured nearly 5 million impressions and more than 30 media hits across 20 local outlets. TJA also garnered nearly 150,000 social media impressions for Medieval Times Scottsdale through 11 influencer partnerships.
And thus, a legendary bond betwixt Medieval Times’ and Ye Olde James Agency was forged. This ongoing partnership continues to spread awe and joy to Arizonans everywhere.
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Veronique founded The James Agency (TJA) in 2005 with the goal of creating an agency focused on open communication and transparency with clients and employees. Today, the award-winning, integrated agency specializes in consumer advertising, public relations and digital and continues to exemplify Veronique’s original vision.
Veronique and her team collaborate to produce creatively-fueled, results-driven campaigns that help clients achieve their goals and positively impact their bottom line. Under Veronique’s direction, TJA has been honored with numerous industry and culture awards, including being named to the Inc. 5000 and Entrepreneur Top Company Cultures lists.
Actively involved in the community, Veronique is currently a member of Entrepreneur’s Organization, Arizona Chapter. She served as the organization’s third female president in 2017/2018. She has received numerous accolades for her leadership, entrepreneurship and community involvement.
Veronique is originally from Southern California and graduated with a BFA in Visual Communication from the University of Arizona.
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