Medieval Times

Medieval Times

Joust do it.

The realm is filled with many a great marketing firm, but it was TJA that made a noble alliance with Medieval Times Dinner & Tournament Scottsdale. This one-of-a-kind entertainment company engaged with our public relations team to introduce the 10th and newest Medieval Times castle to residents across the desert.

Alas, a castle is no simple feat. Construction delays and routine complications made a firm announcement date impossible to set, but TJA was ready. We prepared all of the pertinent press materials ahead of time and managed the mediaโ€™s expectations to make a massive splash once the announcement could go live.

TJA announced Medieval Times Scottsdaleโ€™s opening on August 1. Their mighty doors opened on August 2. Thanks to our PR teamโ€™s preparedness, they secured nearly 5 million impressions and more than 30 media hits across 20 local outlets. TJA also garnered nearly 150,000 social media impressions for Medieval Times Scottsdale through 11 influencer partnerships.

And thus, a legendary bond betwixt Medieval Timesโ€™ and Ye Olde James Agency was forged. This ongoing partnership continues to spread awe and joy to Arizonans everywhere.

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