The team behind Hotel Adeline wanted to build a brand that would stand out in the Scottsdale hospitality scene. To help bring their vision to life, we created a brand persona to act as a starting point for all future creative. That’s when we created the character of Adeline: an intelligent, witty woman who seamlessly floats between social circles. Her attributes and attitudes guide all creative executions, from the designs of brand identities to detailed consumer touch points and unique collateral. After defining the brand, we developed strategic media and PR plans to introduce Adeline to the masses. Each initiative was supported with creative executions that capture the property’s signature voice and look.
Onsite + wayfinding signage