How to Get More Instagram Engagement
Let’s be real; out of all the social media platforms out there, Instagram is by far the most visual and appealing to a lot of us marketers. But, after it was purchased by Facebook, many have noticed small shifts in how content is consumed and engaged with. Instagram has approximately 800 million active users, which […]
Google Introduces AMP for Email
This month, Google announced a revolutionary step forward in email marketing. They are bringing their Accelerated Mobile Pages Project (AMP) to email. With the announcement, they released AMP for email examples created by several of their preferred partners and general documentation. There are still many questions on this new form of email, but we have […]
How To Make a Rich Media Ad In Google Web Designer
In my first Google Web Designer post, we went through a basic introduction into the program as well as the step-by-step process for creating a simple animated ad. This time we are going to get a little more in-depth and walk through the creation of an expandable display ad. Moving away from standard display advertising, […]
Tips and Tricks to Using Google Web Designer
Have you been using Google Web Designer to create banner ads? Until starting at The James Agency, I hadn’t even heard of it! For those reading who don’t know, Google Web Designer is an application used to create HTML5 advertisements without having to actually dig into the messy coding part. GWD allows you to pull […]
The Current State of Email Marketing
It’s almost 2018. Should I still be focusing on Email Marketing? With the prominence of social media, pay-per-click advertising and websites, is email marketing still a thing? The increase of social media caused many to predict the end of email marketing; however, that has not been the case. Email marketing is stronger than ever with […]
What is The Zero Moment of Truth (ZMOT)?
Let’s be real – marketing got hard. The marketing technology landscape has become a digital arms race of tools and technology leaving many brands and businesses feeling overwhelmed on the battlefield of impression share, reach, frequency and yes, conversions. Not only has technology evolved at an alarming rate, consumers have evolved too. We have officially […]
April Marketing Munchies
Check out some of the most recent and trending marketing, advertising and social media news in the industry! 6 Branding Mistakes Undermining Your Company’s Image Branding is key when it comes to your company. Get ahead of the game and ensure you are building a sustainable brand. Karla Cook’s article addresses how inconsistency and design […]
Five Books That Make Us Better Marketers
Five Books That Make Us Better Marketers We’re about to take a much needed break over the holidays, which is the perfect time to catch up on some reading. Our team is always trying to learn more about marketing and advertising, and we love sharing the books that have helped us think differently and succeed […]
9 Digital Marketing Hacks Business Owners Can Do Today
Being a business owner means you’re forced to wear many different hats. Some of these hats fall way outside of your comfort zone, and digital marketing is usually one of them. Digital marketing has long been a practice best left to the professionals, and in many cases it still is. However, with the advancement of […]
How to Boost Business With Pokémon GO
If you don’t know what Pokémon GO is you’ve been living under a rock for the past week. Let me try to explain. Pokémon is a Nintendo owned franchise which was released on Gameboys in the mid-90s. In the original series, a player controlled “trainer” traveled the virtual world from the comfort of his or […]
