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Your brand’s digital presence is more important now than ever before
“I want to be where the people are” I think everybody can relate to The Little Mermaid these days; we all want to be where the people are. Thankfully, conversations surrounding COVID-19 are finally turning toward recovery. However, even as the world reopens, the effects of the quarantine will be lasting and businesses need to […]
How to treat your own organization like a client.
The shoemaker’s children go barefoot. This old idiom essentially means we neglect the things closest to us. As an agency, we know from experience that it’s hard to prioritize internal projects when it is our duty to provide a service to others. Despite it being a challenge, investing in your own development is essential to […]
The James Agency’s Creative Wins Big with U.S. Travel Association
Ad agency’s ‘Split Decisions’ campaign for client Travel Costa Mesa wins two ESTO awards SCOTTSDALE, ARIZ. (August 22, 2019) – A marketing campaign created by hospitality and tourism advertising agency, The James Agency (TJA), was awarded two Destiny Awards at the U.S. Travel Association’s ESTO conference in Austin, Texas this week. The annual awards ceremony […]
Considerations for collaborations: How to make unique brands work together.
Marketing is a group activity. However, branding is often created and deployed in a silo. There are some external considerations of course—industry trends, competitor sets, etc.—but beyond that, brand development is not a decision that necessarily needs to be “coordinated” with anything outside of the company. Even nested organizations or those under the same ownership […]
Three things a luxury brand isn’t (and one thing it always should be).
What we talk about when we talk about luxury. Luxury brand marketing is a vague concept when you stop to think about it. What does “luxury” even mean? How do you encapsulate it visually? More importantly, in this age of omnichannel branding, how do you convey the value of luxury through a digital experience? When […]
Adapt or die
It’s the most basic tenet of evolution, but a hard pill to swallow. There can be a lot of attachment surrounding a tried and trusted brand strategy. However, a hard conversation needs to be had when the needle isn’t moving forward anymore. Maybe the current brand makes the company look dated. It may not reflect […]
Facebook Ad Industry Benchmarks: Where You Need to Be
DISCLAIMER: It’s about to get technical up in here. Whether you’re managing paid social in-house or through an agency, industry benchmarks are likely on your radar when analyzing your media performance. The beauty of Facebook advertising is its ability to not only target specific audiences based on their interests, behaviors, demographics and website actions (slightly […]
How to Create the Perfect Instagram Bio for Your Business
Few businesses realize the impact their Instagram bio has. But after recent Instagram updates, what you put in your about section could affect who finds you on the social networking platform. Last month, Instagram announced that users would now be able to add hashtags and cross tag other pages in their bio. For some, this […]
How to Write the Perfect Subject Line
Email. It takes up so much real estate in our professional lives. There are even podcasts dedicated to it, teaching us how to wrangle it, tame it, understand it. As a marketing agency, we’re both senders and receivers of a massive amount of email—personal and promotional. We have developed a nose for what makes an […]