Why twitter is still a powerful PR tool in 2021

It feels superfluous to suggest this in 2021, but if you are a public relations professional and you still don’t use Twitter, then you are missing out on a powerful tool that can connect you with reporters and even lead to secured media coverage.   Sure, some say Twitter is in a downward spiral. If […]

How to boost your PR strategy with bylined articles.

Media consumption has seen a significant increase in 2020. With more people social distancing and staying home, digital news sites are experiencing spikes in readership. In May, Nielsen reported a 215% increase over last year in time spent on mobile to access current events and global news in the U.S. This increase in readership presents […]