So you installed Google Analytics. Now what?
Five easy(-ish) things to do to get better, useable data from Google Analytics. It is not enough to simply put Google Analytics on your website and check that box saying you are tracking how users are interacting with the site. You have to think about why your site exists: are you a restaurant and want […]
Writing for SEO strategy: When an algorithm is your audience
The way you write is more important than you think What are you trying to accomplish when you set out to write a blog post, a homepage or any other piece of content for your website? Attract more visitors, get more customers, provide insight on your subject matter, sure. But your writing is also engaging […]