4 signs your social media needs a makeover.
Let’s scan your branding checklist. Messaging? Check. Logo refresh? Check. Website? Check. Social media… not looking so good. Maintaining your brand’s social media is like doing your makeup every day. Some days it’s a bit overdone, with lopsided eyeliner and excess blush. Other days, you say “screw it” and forget it entirely. And sometimes…it might […]
How PR and Social Media Work Together
Facebook: Boosted posts vs. ads
Reels 102: Instagram Reels and Your Business
What’s the deal with Reels? We knew this was coming. It was only a matter of time before Facebook, Instagram’s parent company, copied—sorry, I mean “innovated”—a feature to compete with their biggest threat in the game right now, TikTok. As a Social Media Manager (SMM), when I saw the announcement of Instagram’s newest feature, a […]
Reels 101: a guide from our Social Media Manager
Welcome Reels! Yes, let’s give a warm welcome to the newest Instagram feature. For those who don’t know, this new addition was designed to compete with TikTok, a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based multinational internet technology company. It’s used to create short 3-to-60 second music, lip-sync, dance, comedy and talent […]
5 Facebook retargeting strategies you should be using
Retargeting people coming to your website is still one of the best tried-and-true methods for converting prospects into customers. In fact, Facebook remarketing ads convert 70% higher than normal Facebook ads. Chances are, if you are using Facebook ads, you are already using the Facebook pixel to retarget and convert your bottom-of-the-funnel prospects. You’ve probably […]
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Your brand’s digital presence is more important now than ever before
“I want to be where the people are” I think everybody can relate to The Little Mermaid these days; we all want to be where the people are. Thankfully, conversations surrounding COVID-19 are finally turning toward recovery. However, even as the world reopens, the effects of the quarantine will be lasting and businesses need to […]
Why having a marketing team in a time of crisis is crucial.
How companies can recover from an unexpected event. No business is ever 100% ready when a crisis hits. While you’re reeling from a major event that impacts your day-to-day operations, it’s easy to feel like you’re falling behind. When time is of the essence and your company needs to think on its feet, you’ll be […]
5 things you have to do before shooting a brand video to make it a success.
Everything that comes before “Lights, camera, action!” Creating a brand video is the ultimate creative project. Storytelling harmonizes with videography to become a money-making, movie-quality video the client gets to splash across their website, paid media and social media platforms. However, there’s more to creating a film than storyboarding and day-of shoots; myriad decisions that […]