Future-Proof Your Agency Investment: The Why Behind a Thorough Discovery
Discovery meetings are the unsung heroes that support us in building strong partnerships with our clients. These meetings are our North Star, guiding us through the ever-changing marketing landscape. Picture a discovery meeting as the very first step in our journey together. It’s like that initial coffee date where we get to know you, see […]
Strategic Partnerships for PR Success: Elevate Your Brand With These Collaboration Tips
al·li·ance [əˈlīəns] NOUN : a union or association formed for mutual benefit, especially between organizations. What do a public relations professional and a Survivor fan have in common? They know that forming strategic alliances can be a life-saving practice. Alliances, also known in the marketing and PR world as collaboration and partnerships, are everywhere. Take […]
Common Mistakes to Avoid When Planning a Go-to-Market Strategy
In today’s competitive business landscape, a well-executed go-to-market (GTM) strategy is essential to launch a new product or service successfully. By carefully planning and executing this strategy, you can differentiate yourself from competitors, maximize customer acquisition, increase brand awareness and drive revenue growth. Those all sound good in our book, but one wrong move can […]
4 Marketing Trends Set to Dominate This Summer
As temperatures hit all-time highs, your sales and marketing returns can often slow down in the summer. Lucky for you, it’s not too late to have a kick-ass marketing strategy this summer. Here’s the key: start now! As a creative marketing agency rooted in strategy, it is our job to stay on top of trends […]
The benefits of cross-platform video marketing for your business
I think we can all agree that video is wildly important. Wildly important. When 91% of businesses* are using it, there’s no doubt that it’s a must-have marketing tool. Whether you’ve taken some fun iPhone videos of your product or you’ve hired a pro to produce something specific, you’ve probably got some video content. (If […]
4 signs your social media needs a makeover.
Let’s scan your branding checklist. Messaging? Check. Logo refresh? Check. Website? Check. Social media… not looking so good. Maintaining your brand’s social media is like doing your makeup every day. Some days it’s a bit overdone, with lopsided eyeliner and excess blush. Other days, you say “screw it” and forget it entirely. And sometimes…it might […]
How PR and Social Media Work Together
Facebook: Boosted posts vs. ads
Reels 102: Instagram Reels and Your Business
What’s the deal with Reels? We knew this was coming. It was only a matter of time before Facebook, Instagram’s parent company, copied—sorry, I mean “innovated”—a feature to compete with their biggest threat in the game right now, TikTok. As a Social Media Manager (SMM), when I saw the announcement of Instagram’s newest feature, a […]
Reels 101: a guide from our Social Media Manager
Welcome Reels! Yes, let’s give a warm welcome to the newest Instagram feature. For those who don’t know, this new addition was designed to compete with TikTok, a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based multinational internet technology company. It’s used to create short 3-to-60 second music, lip-sync, dance, comedy and talent […]