The Importance of Donating to a Nonprofit

At The James Agency we are passionate about giving back to the community, both professionally and personally. Many of us individually volunteer our time after work hours and on the weekends with organizations that are dear to our hearts. But, we also feel it is equally important to give back and make a positive impact as a company.

Personally, I am a member of Valley of the Sun Active 20-30 Club (VOS), a philanthropic organization for professional women ages 21-39 dedicated to improving the quality of life for children in our community. When I joined VOS five years ago, I was seeking to volunteer and make a positive impact on the world, but I didn’t know where to start.

Joining VOS has fundamentally changed my perspective on philanthropy. It has opened my eyes to the overwhelming needs right here in our own backyard and taught me that, although it may be difficult for one person to change the world, you have made a valuable difference even if you only change the world for one person. Since joining the club, I’ve had the opportunity to volunteer my time and fundraise for various local women and children’s charities including Florence Crittenton, Homeward Bound, Child Crisis Center and Phoenix Children’s Hospital, amongst others.


I would have never imagined all the synergies between my career and my membership in VOS. I was able to apply my PR expertise to benefit the club by serving two consecutive terms as the organization’s V.P. of Community Relations. In doing so, I also gained invaluable leadership experience and business connections from being a member of the executive board. Joining VOS has by far been one of the best and most rewarding personal decisions I have ever made.     

In addition to giving back on a personal level, I am lucky to work for a company that also values donating to nonprofits. Each year, TJA selects one client to represent pro bono.  Our pro bono client for 2016 is Colleen’s Dream Foundation, a local organization dedicated to raising awareness for ovarian cancer and funding research to develop an early detection test. Currently, no such test exists which is why ovarian cancer is the fifth leading cause of death among women in the United States and referred to as the “silent killer.”

Nicole Cundiff and her husband Billy, a 12-year veteran NFL kicker, founded Colleen’s Dream Foundation in 2012 in honor of Nicole’s mother Colleen who was diagnosed with late-stage ovarian cancer and lost her battle with the terrible disease. Nicole and her three sisters have dedicated their lives to carrying on their mother’s legacy by educating women about the symptoms of ovarian cancer, which often get ignored or misdiagnosed.

Hearing Nicole’s story and helping her share it through TJA’s PR efforts has been an extremely rewarding endeavor. Although we love representing cool new restaurant concepts, up-and-coming real estate projects and luxury resorts, having the opportunity to generate awareness for ovarian cancer and doing work that may truly lead to saving lives is a privilege.


The importance of donating to a nonprofit can’t be overstated. As a company we believe in giving back to the local community that has given so much to us. Donating our time and talents to a worthwhile cause, that may not have otherwise been able to afford our services, is mutually beneficial. It obviously assists the organization in accomplishing its goals, but it also keeps our team inspired to do great work that makes a real difference in the community. 

Jennifer Adler | Director of Public Relations 

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