Hotel
Adeline

Grand Opening Event.

The team behind Hotel Adeline wanted to build a brand that would stand out in the Scottsdale hospitality scene. To help bring their vision to life, we created a brand persona to act as a starting point for all future creative. That’s when we created the character of Adeline: an intelligent, witty woman who seamlessly floats between social circles. Her attributes and attitudes guide all creative executions, from the designs of brand identities to detailed consumer touch points and unique collateral. After defining the brand, we developed strategic media and PR plans to introduce Adeline to the masses. Each initiative was supported with creative executions that capture the property’s signature voice and look.

Awards.

01.
2018 Addy Award-Integrated Campaign | Brand Identity

02.
2018 PRSA Phoenix Award
Merit External Communications

Results.

01.
5 logos for brand and outlets

02.
500+ Grand Opening event attendees

03.
289,585 organic impressions of Grand Opening on Instagram

Deliverables.

Brand
Strategy

Logo
Design

Stationary

Marketing
Collateral

Menu
Design

Wayfinding
Signage

Social
Media

Display Ads

Photography

We call it chemistry.

If you feel like there’s a spark between us, reach out.

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