LAYING THE GROUND WORK

Reimagining Peoria as a Destination for What’s Next

When the City of Peoria partnered with us to strengthen the identity of their 800-acre Core 2 parcel, our team couldn’t wait to help tell the story. Our creative team created a brand and narrative that positions Peoria Innovation Core as a high-tech employment hub. Initially perceived as a leisure and retirement destination, Peoria was deemed “undevelopable.” Despite major infrastructure investments and the catalytic opportunity created by TSMC and the semiconductor ecosystem, the City lacked a clear story for the parcel that made it difficult to market. We reframed the City to be forward-looking and investment-ready.

Services Provided:

Messaging
Branding

Services Provided:

Messaging
Branding

Where Bold Ideas Take Shape

Timing was everything. Through brand messaging and logo development, we transformed the parcel into a clear and credible innovation district during a key economic development outreach period. This work built momentum and enabled the City to confidently present, market, and advance its economic development goals. The result was a cohesive, market-ready district brand that elevates Peoria’s economic profile and creates strategic alignment across the City’s internal teams.

Logo concepts explored

Keywords established

Value Propositions determined