Medieval Times

The realm is filled with many a great marketing firm, but it was TJA that made a noble alliance with Medieval Times Dinner & Tournament Scottsdale. This one-of-a-kind entertainment company engaged with our public relations team to introduce the 10th and newest Medieval Times castle to residents across the desert.

Alas, a castle is no simple feat. Construction delays and routine complications made a firm announcement date impossible to set, but TJA was ready. We prepared all of the pertinent press materials ahead of time and managed the media’s expectations to make a massive splash once the announcement could go live.

TJA announced Medieval Times Scottsdale’s opening on August 1. Their mighty doors opened on August 2. Thanks to our PR team’s preparedness, they secured nearly 5 million impressions and more than 30 media hits across 20 local outlets. TJA also garnered nearly 150,000 social media impressions for Medieval Times Scottsdale through 11 influencer partnerships.

And thus, a legendary bond betwixt Medieval Times’ and Ye Olde James Agency was forged. This ongoing partnership continues to spread awe and joy to Arizonans everywhere.