Future-Proof Your Agency Investment: The Why Behind a Thorough Discovery
Discovery meetings are the unsung heroes that support us in building strong partnerships with our clients. These meetings are our North Star, guiding us through the ever-changing marketing landscape. Picture a discovery meeting as the very first step in our journey together. It’s like that initial coffee date where we get to know you, see […]
Strategic Partnerships for PR Success: Elevate Your Brand With These Collaboration Tips
al·li·ance [əˈlīəns] NOUN : a union or association formed for mutual benefit, especially between organizations. What do a public relations professional and a Survivor fan have in common? They know that forming strategic alliances can be a life-saving practice. Alliances, also known in the marketing and PR world as collaboration and partnerships, are everywhere. Take […]
Common Mistakes to Avoid When Planning a Go-to-Market Strategy
In today’s competitive business landscape, a well-executed go-to-market (GTM) strategy is essential to launch a new product or service successfully. By carefully planning and executing this strategy, you can differentiate yourself from competitors, maximize customer acquisition, increase brand awareness and drive revenue growth. Those all sound good in our book, but one wrong move can […]
Signs Your Business is Ready for a New Agency
Whether business is booming or you could use more customers, marketing is an essential piece of the puzzle when it comes to taking your biz to the next level. But what happens when your current agency just isn’t delivering on their promises? What happened to the whiz-bang they presented in the discovery process? If your […]
TJA’s 2022 Marketing Favorites
5 quick reads to warm your heart.
As a marketing agency with 17 years of proven experience, we believe in the power of gratitude. We think it’s one of the biggest players in our success—so much so, we start every week with a 15-minute “kudos session” and sprinkle gratitude daily in Slack. Gratitude has even been scientifically proven to better your health […]
4 signs your social media needs a makeover.
Let’s scan your branding checklist. Messaging? Check. Logo refresh? Check. Website? Check. Social media… not looking so good. Maintaining your brand’s social media is like doing your makeup every day. Some days it’s a bit overdone, with lopsided eyeliner and excess blush. Other days, you say “screw it” and forget it entirely. And sometimes…it might […]
Election season is paid media season.
Inside TJA’s head
TJA is like a football team.
